I did a double-take when I saw this product advertised in Irasshai, the monthly publication of
Marukai Market in Hawaii.
What in the world, I thought, is cow soap? And why is
Marukai selling it? Does their marketing research show that their customers own
cows and need a soap to bathe them? What gives?
Well, it turns out that Cow Soap is a product created and
distributed by Cow Brand Soap Kyoshinsha Co., Ltd., a Japanese company founded
in 1909. Cow Soap Kyoshinsha has 340 employees, and is headquartered in Osaka. They
make and sell beauty soap, cosmetics and glycerin.
According to the company’s historical profile, the “Cow” in
their name symbolizes the spirit and posture of a cow, which doesn’t know how
to turn back, but instead keeps moving forward tenaciously. A cow is also
docile and liked by everybody.
Now that I’m familiar with them, I hope their product mooves well.
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