Thursday, June 17, 2010

Who Wants to be a Millionaire?

Remember when the network TV show Who Wants to be a Millionaire? was really popular, drawing audiences that numbered in the millions, and making Regis Philbin a household name again?

Well, the Nashua Pride, a professional baseball team in Nashua, New Hampshire, before moving to Pittsfield, Massachusetts and renaming themselves the Pittsfield Colonials, took advantage of the show’s popularity.

They held their own “Who Wants to be a Millionaire?” night.

The Pride – members of the Atlantic Baseball League at the time – didn’t have that kind of money to give away, and I’m sure their total team payroll didn’t even approach that figure.

So they did something creative. They added the word “Turkish” into their promotion title – “Who Wants to be a Turkish Millionaire?”

Fans answered trivia questions for a chance to win one million Turkish lira … worth a little more than a dollar.

I love minor league baseball team promotions! They are soooo creative.

1 comment:

casch said...

Actually, they sound a little nuts to me. Who wants Turkish lira?