Thursday, October 29, 2015

What’s in a Name?

When non-Americans name products that land on American store shelves, or when immigrants open a business establishment with a name that makes sense in their native language, the result is sometimes hilarious.

I’m sure the names are not intentionally funny, I’m sure it all makes sense in their language. Unfortunately, Americans tend to think anything that sounds like something they’d make fun of is funny, no matter if it insults the namer.

Asian products and words tend to tickle our funny button more than any other language. Take for example, this beverage:

Or this Vietnamese restaurant:

Y'know, they really should consult someone familiar with marketing in the Americas.

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