Well, I read all the way to the bottom of the 11-inch
story and nowhere did reporter Cindy Luis mention what sport she was talking
about. Actually, I figured it out in the second paragraph when the words “stuffs”
and “kills” appeared.
It was about University of Hawaii Wahine volleyball. But
not once in the story does the word “volleyball” appear.
In Journalism School, I was taught that the pertinent
facts should be presented in the story lead … The first – and at minimum the
second – paragraph, so as not to keep the reader guessing. The reader should
not have to solve a puzzle. What if someone who’s not conversant in volleyball
lingo reads the story? Major confusion, right?
Actually, any fervent sports fan could figure it out
quite easily, but that’s not the point. The point is, there are certain basic
journalism “rules” that should be followed, and I think clearing up what sport
is being discussed is tops among the list.
Usually at least a clue appears in the headline, or in
the smaller teaser head on top. Not this time. Nothing. Nada.
But everything has its good points. ‘Way down toward the
bottom, there’s mention that the University of Southern California Trojan women’s
team is firmly entrenched in first place with an unblemished 20-0 record.
Fight on!
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