Wednesday, September 14, 2011

Here an Ad, There an Ad


Advertising is everywhere you look; it's as pervasive as "Enter/Exit" signs and traffic lights.

At the Ward Center Theaters, Sprint has even got one on the mezzanine overlook level so if you're leaving the movie theaters and heading on down to Auahi Street, the main thoroughfare in the area, you can't help but see the ad.

These days, you find humongrous ads in parking garages, mounted garishly on the walls where the cars either head up or down a level. I've seen them on elevator doors (inside AND outside).

Perhaps the most obvious example of in-your-face advertising is in sports arenas -- on the scoreboards, on the stadium walls surrounding the football field, even temporarily perched in endzones.

Advertisers have even slapped their names on the stadiums themselves -- Arco Arena, Great Western Arena, Coors Field ... you get the picture. Why, they've even co-oped entire sporting events -- the Sheraton Hawaii Bowl, the Emerald Bowl, ad nauseum.

I guess that all keeps the price on some things down for us consumers, huh?

Can you imagine millenia from now when a new civilization unearths the artifacts of today? I wonder what they will think.

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