What's Wrong With This Ad?

 

While waiting for the wife to be called into the doctor's office one day, I busied myself by picking up the December 2014 issue of Bon Appetit magazine, figuring maybe I could find an easy recipe that I could make.

As soon as I turned the front cover, the above promotional ad by Bravo exploded in my face.

You do know what the pun in the ad is all about, don't you? "Who the fork will win?" Frankly, I've used that phrase myself, more than once. But ...

I was shocked to see it employed in a supposedly classy magazine like Bon Appetit, especially to promote a competition to find the best new restaurant. I'm also surprised that Bravo would let their advertising people come up with a horrible, vulgar ad like this, and even more surprised that it would pass Bravo's management scrutiny.

Nobody enjoys a pun more than I do, but ... not when it's to emulate a disgusting phrase in a magazine read by nice people like me.