I remember reading Life
in the ‘50s; the magazine was first published in 1883, then reborn in 1936 and published until 1972. Remember?
It was a weekly news and photojournalism magazine that graced doctors’ offices
and brought lots of pictures into our lives.
Back in the ‘50s, we didn’t have much television, maybe just
a few channels (four at best), and it was all in black and white. So we
welcomed receiving the picture news magazines and passed them around the
neighborhood for all to enjoy.
Yep, it was life – all of us.
And then came People,
which first appeared in the ‘70s, first published in March 1974. Still around
today, it’s to be found weekly in supermarkets and newsstands, focusing on the
people who made the news, rather than the issues.
Notice how we went from “life” to “people”? Not just
everything that’s living – just people.
A few years later, Us
Weekly came to life in the late ‘70s, first published in 1977. Another
magazine that’s still around today, it presented stories about celebrity and
entertainment, fashion and beauty. My, how our interests have changed.
From “life” to “people” to “us.” Just narrowing the audience
and what we’re interested in, right?
Then, in the early 2000s, Autumn 2004 to be exact, there
appeared a publication called Me Magazine
about creative individuals. I’ve never seen it on any newsstand as it’s sold
mostly in New York City. Guess I’ll have to buy a subscription if I ever want
to read this one.
So we’ve moved from “people” to “us” to “me.” Focus, focus,
focus.
As if “me” weren’t enough, there’s now Unique Me, a quarterly on-line ezine first published in Summer
2012. It’s for families with children who have special challenges (physical,
medical, mental, emotional, behavioral and educational). It just published its
third issue and uses social media (Pinterest, Facebook, Twitter and Google+) a
lot.
There you go. Magazine titles have evolved over the years to
cover what interests us most. Apparently, we don’t care so much about life or humans
in general; apparently, we care about ourselves – our own selves, to be more
specific.
Is this a good thing? I dunno. Hey, that’s a good title for
a magazine: Is This a Good Thing?
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