Let’s hear it for the South Atlantic League’s Charleston
Riverdogs! But keep it quiet, whisper your cheers, please, in honor of one of
their most memorable promotions: “Silent Night.” It was enough to wake up the
crickets but not the shepherds who watched their flocks by night.
The thing is, the game was played in mid-summer July 14,
NOT during Christmas. Well, of course it was. Baseball teams don’t play in the
winter (except for the winter leagues for those who need the extra work).
Nearly 3,000 fans attended their game with the Capital
City (Columbia, South Carolina) Bombers, many of them wearing duct tape over
their mouths. They used librarians as ushers, golf marshals walked around with “Quiet
Please” signs, the radio announcer did his work atop a cherry picker outside
the park, and fans cheered with placards.
About the only thing that could be heard was the crunch
of peanut shells as fans trod through the aisles. It must have worked, because
the Riverdogs won 4-2. According to one wag, it was almost as quiet as a
Florida Marlins game.
I love minor league baseball promotions.
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