The Typo Curse

All my life I’ve had what I call “The Typo Curse.” For some reason, typographical errors always seem to explode off of a page into my face.

It there’s one there, I’ll see it. And I don’t really have to try very hard either. And once I find one, it just spoils the reading experience for me. It’s a curse, I tell ya … a curse!

Anyway, if you’ll excuse my juvenile rant … One jumped out at me the other day when the wife and I were at Nohea Gallery in the Ward Warehouse, looking for a particular item to give as a Christmas present.

Click on picture for an enlarged view

After making our selection, I was at the counter paying for it when I saw a 2011 calendar set sitting there. So I glanced over at it, and this is what I saw –>

Now, I don’t know who was responsible for proof-reading the printed calendars before they hit the presses (and a mighty expensive press run that was, four-color process and all), but whoever it was sure cost the company a lot of money.

Tell me now; would you buy a calendar that started off the New Year (when everything is supposed to have a fresh start) during the month of JanuRary?

I wonder how many people will buy the calendar set without knowing it’s flawed, and if so, I wonder how many will not even notice the typo, or return the calendar for a refund, or simply laugh it off?

Me? Personally, it offends me that the calendar maker didn’t think enough of me – a potential customer – to make sure everything was perfect before going into production. You can be sure I pointed it out to everybody in the store, including the owner.

They were happy anyway. I spent a bunch of bucks and was happy with my purchases.